• Uncategorized
• By: gareebnawaztrust

The brief Version: whenever Marie Antoinette mentioned, “allow the chips to consume dessert,” it might have already been because she ended up being hogging the Michel et Augustin snacks for by herself. Childhood mates Michel and Augustin met in secondary school, and, if they discovered their unique xxx 9-to-5 jobs are unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly onward 13 years, while the two buddies have actually offices in France and New York and are also seducing the planet with their snacks, pastries, yogurts, mousses, along with other desserts made with easy, pronounceable elements. The duo in addition shows aspiring bakers that learning the art of French pastry is actually attainable through their cookbooks and entertaining open house classes. Michel and Augustin’s dream is simple: to help make the globe laugh and come together over a shared love of desserts.

Share

The storyline of Michel et Augustin began simply enough. Two kids started palling around in middle school and turned into good friends. But, with many teenage relationships, both parted means after graduation to follow their very own routes.

Michel discovered himself involved in fund in New York, and Augustin ended up being employed in marketing for Air France. But both quickly became disillusioned with the 9-to-5 routine associated with the business community. They reconnected while the duo devised a wild plan to learn all 1,263 bakeries in France and establish the basics of the most effective confectioneries the nation had to provide. They published a manuscript about any of it — their own very first cooperation!

After doing their quest, in 2004, Michel and Augustin aproned-up and set from a unique adventure: baking in Augustin’s home. Their own purpose were to make a line of cookies along with other sweets made with 100% natural ingredients and love. And, after tirelessly evaluating and sampling over 300 dishes, their unique very first concoction came to be: the small round butter cookie. Michel et Augustin was given birth to!

The two found rapid success, plus they always innovate a lot more delicious designs, such as for instance a decadent yogurt in a bottle, which was found only once Michel and Augustin noticed their prized cow could develop over butter. They market their products aided by the trademark “kookiness” while the joy they infuse to their tasty treats.

Dispersing a fascination with French Pastry across World

Michel et Augustin means more than simply making a delicious cookie. The organization is actually bent on attracting from France’s wealthy cooking history to produce masterful desserts.

“It’s not nearly snacks — it’s about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “every little thing we make is linked to French pastry methods. We a very powerful commitment with pastry producing as a company.”

But Lily told united states an affinity for and expertise of French pastry is not just set aside for your item designers (they refer to them as the “recipe team”) at Michel et Augustin. Part of the organization’s kooky society is actually discussing the enthusiasm and knowledge of pastry generating so every person in the group, in France and Brooklyn, can teach becoming a French pastry chef and take the nationwide exam (usually a “C.A.P.”). In this way, everyone can be involved in innovating brand new recipes and talk knowledgeably with enthusiasts, clients, and buyers.

“once weekly in France and when a month in nyc, our very own Banana Farm (“office”) can become a pastry class in which we have been dealing with a timeless program of French pastry and training for the certification,” she stated. “no matter if you are an internet site . developer or in income — the opportunity is promoted for many.”

Though Michel et Augustin supplies a more expansive brand in France, the company sticks towards the exact same basics and axioms of creation regarding services and products.

“the fact all our services and products have as a common factor is actually a real awareness of taste and to the ingredients,” Lily said. “We focus on the top quality and convenience from the elements, and then try to keep carefully the ingredient list as pronounceable as you possibly can.”

This effects not just in a tasty decadence, but additionally a delicacy it is possible to be ok with eating with your someone special.

An accumulation Treats Perfect for discussing With Your Sweetheart

Thereis just one thing about revealing sweets that starts a single day appropriate or ends up a perfect time. And Michel et Augustin’s designs had been intended for just such occasions.

“It is a moment in time of indulgence at the conclusion of a night out together,” Lily stated. “its tasty making with thoroughly clean components, hence makes the time much much better. It feels very good to enjoy.”

With so many worthwhile snacks to choose from, there is have to choose only one. While there are numerous more possibilities in France — from candy mousse to decadent yogurts and, obviously, unique cookies — there are numerous available options in the usa as well.

Lily was rapid to advise the perfect snacks giving to or delight in with that significant other.

“Our best-selling cookie is our very own 4-Cookie Squares,” she mentioned. “they’re like little square tarts, may be found in three styles, and certainly will be thus easily shared. We also provide Cookie Buttons, that are hazelnut chocolate chip snacks with hazelnut ganache inside. They come in packs of two — one for me personally, choice for you!”

For couples which love their day routine with each other, Lily informed all of us Puff Palmiers tend to be a beautiful a.m. option.

“they have been puff pastry and taste like Elephant Ears,” she stated. “They’re very light and flaky and great for discussing more than morning meal with coffee or at beverage time.”

Whether both you and your honey are chocoholics or value the fine butteriness of caramel (or all things in between), Michel et Augustin has actually a deserving treat for discussing (or sneaking down with on your own clandestine cookie event).

Join up In the Banana Farm

Michel et Augustin’s viewpoint is the fact that the delight of desserts is within the sharing. Therefore it should be no shock area wedding is actually a big part of the organizations business goal. Everyone is invited to cease in and gay chat (and flavor snacks) at their Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.

This attitude began in the beginning associated with the company and it is part of the center. And Lily mentioned this philosophy is actually exemplified into the organization’s open residences.

“straight away, Michel and Augustin opened the doorways regarding apartment to neighbors, friends, consumers, and passersby, for those to give all of them comments, to flavor cookies, to taste brand-new dishes these were screening, in order to go out together and talk about what they had been undertaking,” she said. “It really is a thing that’s vital to united states now.”

Open house at Banana Farm happens in the basic Thursday of each thirty days in France and ny. Lily informed you these events provide a way for all the company to give back to the city by teaching all of them concerning the history and methodologies of French pastry.

“We invite everybody else, household, buddies, customers, and people in the future share dishes,” she mentioned. “We perform flavor tests, focus groups, and play games. Its a real area occasion.”

It’s not only enjoyable and tummy-pleasing to wait, however, if you lack a cookie friend, consider all the other dessert aficionados you might fulfill at Banana Farm. After all, if someone wants Michel et Augustin addresses, you know they will have good taste, and you will have something you should connect over.

Michel et Augustin: dedicated to Random Acts of Kookiness

In correct Michel and Augustin kind, the duo began a Random Acts of Kookiness step to inspire and excite people. From a tribute to Michael Jackson on the cookie square occasion and their torrid Greek account, Michel and Augustin infuse hilarity and pleasure into all they do. You will see exactly why their particular goodies are addictive — they are made out of 100% natural ingredients and great vibes.

Up subsequent your company is actually a cookbook whose goal is to assist United States audience and others tackle the intimidation of French pastry.

“We’re making a French pastry cookbook the United States, and it’s about having fun with these very hard dishes,” Lily mentioned. “we are busting it down and saying you can do it. If we can, anyone can, therefore’re discussing our advancement.”

Michel et Augustin is seeking introduce their well-known chocolate mousse in the usa.

“Our dream for the candy mousse would be to seduce The united states’s taste buds.”

And, after tasting the company’s snacks alongside treats, the united states is without doubt set for a long relationship with that mousse.